Archive for the ‘layout’ Category

Amidst the chaos and tragedy that is happening in the Philippines, life must continue. So here is the next part of the dog food project I am working on…POS or point of sale. Since my dog food product is homemade and will not be found in your ordinary store, the POS will consist of brochures in pet shops, online ads and its own website and also vans/trucks.





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While I was working on my point of sale materials, I realized that I have missed a part of infograph/brochure making part of the project. So I made another brochure last night and an infograph tonight. Also posting some of my sketches for the labeling and packaging.

brochurehistory   infograph





I wish to finish both the take-away menu and the in-house menu this weekend so I can send it to printing this coming Monday. I am almost done with the in-house menu and below are some concepts I had worked on these past few days. I am going for the white backgrounded design as the target group, I hope, would go for this type. I tried printing the inner page  in an A3  200gsm white paper which I got from my future printer (vinger trykkeri) and it went well. Margins and folding guides worked so well. Thanks to tutorial 🙂 I did change one thing though, the effects of the images. I removed the bevel and embose effect as it didn’t really help but retained the drop shadow which helped in lifting the images from the surface of the paper.

Thanks for the assistance to Clae Anne and Venus 🙂

blackcover   trial   bluecover   2012-12-05 21_28_24-_blackbg 2012-12-07 23_33_01-_finalfinal    2012-12-08 00_18_17-_finalfinal      2012-12-08 00_22_32-      2012-12-08 00_22_17- 2012-12-08 00_24_59-

So, I finished after all!! Here is the final output. Feel free to visit the earlier blogs for the design process. Thanks and crossing my fingers until grading! I will have a BREAK this weekend!!! I have to free myself and watch a movie…breaking dawn it is!!

The pdf was the final one with minor correction from the jpeg version.


Some sketches and images for my cookbook layout project.