Archive for the ‘week9’ Category

GRAP – progress

Posted: November 21, 2012 in GRAP, Uncategorized, week9

28th Oct. 2012

I just got home from meeting a potential client for my practical project exam. I chose a restaurant nearby where I sometimes order my dinner. The restaurant is owned by two brothers originally Moroccan and one of which is not in Norway right now.  So I will be hearing from them this coming week but the one I talked with said that he can’t seem to find any reason why they wouldn’t allow me to use them as my project. It may somehow help them to get more people to dine there as they took over the place in 2008 and is trying a new concept. As of now, they lack a menu, brochures and maybe business cards. Their logo is established already which is good so I can just affix it to their future menu.

18th Nov. 2012

I got in contact with my client yesterday and asked for another meeting so we can talk about their preferences on the products we will be designing. I believe the designing should involve them and their staff so there will be unity in the outcome and will accurately describe their restaurant/cafe. Unfortunately, Sundays are busy days so they offer to meet on the coming week. I suggested that I will drop by and just give them some questionnaires so they will have time to talk about it and will be prepared by the time we meet. So now I will prepare my questionnaire and will post it here.

Brian Hoff. (2009). 20 Questions To Ask Clients Prior To Designing A Logo. Available: http://www.thedesigncubicle.com/2009/07/20-questions-to-ask-clients-prior-to-designing-a-logo/. Last accessed 18. nov. 2012.

21st Nov. 2012

Second meeting with my clients and we’ve discussed their answers to the questionnaire I have given them last Sunday. I have been in contact with one of the printing press in Kongsvinger yesterday and found out that it would take around two days to print my work if it’s been prepared for printing/preflighted already.  I have asked about the available materials they have but unfortunately, the receptionist wasn’t aware of this part of printing so they will get in touch with me within this week. Back to my client, the logo is an absolute NO for changing. As they are more interested in acquiring more customers now than a change of branding, they would rather spend money on brochures and menu list.

Discussing the questionnaires proved to be helpful as it helped narrow down the issues. Some of these are:  Their highest priority is having a menu list, brochure as they don’t actually have a major form of advertisement. The business card isn’t really a need but I would be making this and probably print it on a match or magnet and make them a calendar for the year 2013.

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Last of the weekly activities for the layout topic is making a brochure for a fictitious travel agency. The goal is to learn more about typefaces, use of images and grid styles that make out a layout of a brochure. I chose the asymmetrical format as it gives me more room to experiment on my grid. At first, I wanted to make a minimalistic layout but I opted not since this is a learning activity and doing more means learning more at this stage. I am not yet done watching the tutorial videos on Lynda.com but I do visit it when problem arises. I encountered issues like the size of the image not fitting my grid or get in conflict with the text and the other way around and really tried hard to find solutions. Got page spread problem when I realized that my content page is actually two pages. Having images as background makes the design interesting but will challenge the placement of the text. I am liking the use of Indesign as it is very flexible.

Everything in this brochure came from scratch. I made the logo in illustrator. All pictures were my own and the titles but all the text content including telephone#s were copied and are fictitious.

 

 

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References:

yesta desamba. (2010). Design Tips for Modern Minimalist Design Style. Available: http://jayce-o.blogspot.com/2010/12/design-tips-for-modern-minimalist.html. Last accessed 28th oct 2012.

misty barton. (2010). Parts of a Brochure. Available: http://www.ehow.com/info_8263649_parts-brochure.html. Last accessed 28th oct 2012.

I took time doing this activity since I know that it is a must to know the features of Adobe Indesign for the next obligatory project. With the help of Lynda.com and some youtube tutorials, I was able to duplicate an A5 flyer that I found in the internet. Not duplicate per se since I changed the fonts and graphics but the layout is the same.

Here is what to be expected:

Choose a simple A5 flyer that is printed on one side only, but in full colour. The flyer must contain visuals and text – a travel flyer is a useful idea, but it can be of any organisation or company.

  • Reproduce the same layout as your chosen flyer by using InDesign – you may use different images and fake body copy. What is important is that you recreate the flyer to the same style and layout and use InDesign to do so.

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