Dog Food Packaging

Posted: October 22, 2013 in Uncategorized

Continuing on my project for the dog food product, here are some sketches for the physical packaging and some more sketches for the stickers. I have decided to go for wood packaging and made a mock-up one using cartons. I am still pondering what material to use for the handle but straw would do for now.  My packaging story would be dog food which is ecologic, homemade and ingredients from local farmers. Environmental, traditional, familiar are some keywords associated with it. The label design would be next on the list.









Creative Workflow

Posted: August 25, 2013 in design, Uncategorized

Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.

3 chosen sketches:

I like the combination of the complex lines of G in contrast with the word POOCH which used simple thin lines, the G also represents the green part of the product with its color and leafy design.  focus1 

I like the playfulness  focus2

I like the concept of movement focus3

This will be my temporary final (temporary final!) logo. One said this is clean, one said it’s familiar, another said it’s techie and impersonal. So not so good review 🙂 I will still be working on this logo and will post my updates!


I am glad to have this lesson although I already have started making a website, it is still important to have some organization of files as mine was a mess. This activity asks for:

“Create the structure of your web page in terms of HTML files and folders. You need to set these up so that you are ready to code your website.

First use a pen and paper to do your planning; then do it on the computer when you are sure of your structure.

Please upload this activity to your WordPress blog. Remember to scan and include your initial planning that you did on paper.”

CCF06102013_0000 CCF06102013_0001   03042013_20130622_113145_02(1)     03042013_20130622_113145_03(1)

I made several sketch plans but they are basically the same in categories.